How to Stage Your Home to Sell (With Tips)
Whether you are listing a small apartment or a stately mansion, knowing how to stage your home to sell is essential to win over prospective buyers.
It might sound like added work or expense, but it can make a significant difference. Moreover, if money isn’t incentive enough, research shows staged homes tend to spend less time on the market.
Staging a property is more than just tidying or perfectly arranging lounge cushions. It is about creating an emotional connection. You want buyers to fall in love at first inspection.
Ask anyone about why they bought their property, and you will usually hear how they stepped inside their home and just knew it was the ‘one’. Staging is one of the best ways to make a great first impression.
Why staging your property is so important?
The key is allowing buyers to envision themselves living in your property. But, of course, this won’t be possible if the walls are plastered in family photos or shelves full of holiday trinkets. Decluttering is a big part of staging a house to sell, which means putting all your personal items and memorabilia into storage.
Start by going room by room, clearing out any mess and making sure everything is super clean. Grimy marks on the wall, a dirty sink, or a pungent toilet can do enormous damage to your hopes of finding a buyer. So, pull out the duster, the vacuum and the mop to have the house sparkling.
And while you may love a vibrantly painted feature wall, be mindful that anything too bold will potentially narrow your market. Buyers are budget-conscious, and they may see changing the colour scheme as an added expense they can’t afford to fix.
Walkthrough your home and try to imagine seeing it for the first time. But don’t strip it completely bare – a sterile setting is probably even less appealing!
Staging a home for sale isn’t limited to the interiors
When prospective buyers come to cast their eye over your abode, it’s not the living or dining room they see first. So, you need to ensure the exterior is appealing enough to entice people to leave their car and come in for an inspection.
Make sure the lawn and garden are tidy, and the front fence has a fresh coat of paint. If there’s a gate, make sure it swings and doesn’t give off a screech that has people scurrying back out of there.
Gutters should be clean and eaves free of flaking paint or stains. Invest in some plants, a garden chair or doormat, while blasting the pavers with a high-pressure hose can work wonders. Add a new letterbox and updated outdoor light fixtures – and you are almost there. Be sure that the street or unit number is clearly visible, as you don’t want anyone missing out on attending the open home.
When prospective buyers arrive at the front door, you want them to feel excited about what lies ahead.
Staging your property will maximise its appeal
Once you have them inside, make sure potential purchasers don’t feel like stepping into a cave. Bathing the interior with natural light provides an inviting atmosphere and generally puts people in a good mood. Conversely, a dim setting leads to dark thoughts, like “imagine how cold this place will be in winter”.
If natural light is scarce or the weather miserable, make sure all your light fixtures are on and even bring in a few lamps to brighten any dark spots around the house. Roll up your sleeves and clean all the windows – or employ a professional to do this job.
Staging can make your home seem more spacious
It is easy to become oblivious to the furniture and personal items gradually accumulated over the years. Too much clutter will make your home appear smaller and, while normal to you, it could simply appear messy to someone else.
While you don’t have to stage every area, it should all be neat, tidy and functional. And yes, that means cleaning out the dreaded junk room.
Expect potential buyers will open the pantry and a few kitchen drawers, so they will need to be orderly.
Rearranging furniture doesn’t cost a thing and is an effective way to create more space and improve flow. Here, the aim is to make your home feel larger, so remember, less furniture is always best.
Tips for staging your home
Cleaning, decluttering and depersonalising are key, and the good thing is they don’t cost anything except energy.
While fresh flowers are nice, a pot plant is a better idea to add some greenery and freshen up your interior. You should be able to find some hardy ones at least through to the end of the marketing campaign.
Other ideas include:
- Make sure your entrance is extra appealing
- Be inspired by the season – focus on the outdoors during summer and keep the interiors cosy during winter
- Partially emptying cupboards can make them seem larger
- Clear the kitchen benches and add a bright bowl of fruit
- Go for gender-neutral decorated bedrooms
- Add a scented candle and white towels to the bathroom
- Artwork is a great way to make an empty room seem warmer
- Go for a mixture of textures, glass vases and woollen throw in the lounge
- Make sure you remove all traces of owning a pet
Staging a house for sale on a budget
If your funds are a little tight, don’t be afraid to stage your property on your own. You’ll find no shortage of inspiration from YouTube, TikTok or renovating TV shows.
Before making any major cosmetic changes, talk with your agent. They are best to advise on where to spend your money and what rooms should be a priority.
Look for inexpensive ways of adding a little touch of style. New towels, bathmats, towels and linen are other thrifty ideas. Place a coffee table book in the lounge to add a touch of elegance. Scour second-hand stores or even borrow an item from a friend.
Be mindful that you are not selling ‘your’ property, detach yourself emotionally and be excited about your next move.
